OMotion was started in 2013 in Lund, southern Sweden by Ola Svensson. It is a genuine engineering company with a background in embedded development, programming and renewable energy projects. The idea of creating an electric vehicle came from Olas interest in motorcycles. Combing that interest with the development in battery technology, electrical motors and embedded applications opened up for the possibility to put a new kind of vehicle on the road. The vision of the electric trike OMotion ETR was born.